Being there at the right moment.
Timing is indeed everything. You need a way to present your product or service to customers when they are searching for it at the right moment. SEO would take too long because you need to get leads this month. So, how do you attract those qualified, interested leads to your website? In short, you obtain them through pay-per-click advertising.
Pay-per-click (PPC) is an online advertising model where the advertiser pays when a user clicks on their ad. PPC provides a faster entry than SEO. It is easy to measure and track, works with other marketing channels and provides useful marketing data. With nearly half of small businesses using pay-per-click advertising, there are millions of people just waiting to find your business.