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Search Engine Optimization

Provide value, get results

Increase the value and visibility of your website's content.

Making a great first impression.

They say the first impression is everything. When your website goes on its first date, it needs to capture the attention and interest of the user. It is about giving the user relevant and trustworthy information they want without overpromising. How do you attract prospective users to your site? You draw them in with Search Engine Optimization.

Search Engine Optimization (SEO) is the practice of optimizing web pages on your website to obtain a higher position with the organic search results of search engines. SEO provides actionable data, attracts relevant users, increases your credibility with customers and improves brand awareness. With over two trillion searches per year on Google alone, you cannot afford to lose customers to the competition.

Content marketing

Content marketing

Content marketing is creating valuable, relevant content to attract, acquire and engage your audience. Specifically, this includes blog posts, FAQs, imagery, infographics, tutorials, videos, whitepapers and other content; so, searchers can find you online in a variety of ways. Search engines are capable of understanding this content far more effectively than they did years ago.

In other words, good content marketing speaks the customer’s language. ¿No hablo Español? No, that is not what I mean. Every industry has its own lingo. In the same fashion, companies that approach messaging from the customer’s perspective will be rewarded with better rankings on the search engine results page.

Link building

Link building is the process of getting external websites to link back to your website. This is a major factor in how Google ranks web pages. Most importantly, link building increases your website’s domain authority. It is an endorsement of trust from one website to another. Relevance is important with link building and link buying goes against Google’s guidelines.

For example, you are an electrician whose website is listed on a home renovation blog which matches homeowners and contractors for projects. A homeowner is having her kitchen renovated, and she is searching for an electrician to rewire it. She visits the blog and clicks on the link to your website to schedule an appointment. This is a perfect example of how link building works between websites.

Link building
Technical SEO

Technical SEO

Technical SEO involves improvements to the technical components of a website to obtain a higher ranking in search engine results. Its scope includes the management of elements such as content, crawling, indexing, migrations, mobile usability, page speed, rendering, SSL, site structure, status codes and structured data.

Think of technical SEO as a waiter who works at a local restaurant. A patron orders an item from the menu, but the waiter takes too long to deliver the food. The patron leaves the restaurant and goes to a competitor who serves him the food he wants in a timely manner. In other words, the waiter (page speed) was too slow resulting in a lost sale (conversion) which equals lost revenue.

SEO process

A step-by-step process of an SEO campaign.

How does your business help people? What are your business goals? These questions may sound intrusive. However, I must learn, who you are as a business, where you stand with your competitors and where you want to be in the future with your business. The more I know, the better I can assist you and your goals. Once the learning phase is complete, and I understand your marketing vision, the research phase begins.

In this phase of the process, I begin an SEO audit of your current website. After that, I will look at user search behavior, keyword analysis, competitive analysis, technical SEO, link building, off-page ranking and other factors. In addition, the audit shows the strengths, weaknesses and what improvements which can help improve your site. In short, this document will serve as a guide and reference for all decisions in the project.

Ready to get started?

In this phase of the process, the SEO audit becomes the guide for creating everything from content marketing, technical SEO, local SEO, page optimization, link building, web design and more. This is not a one size fits all strategy. However, I can customize these services to fit your business goals and make them a reality. Meanwhile, you are probably thinking, “How can we make the best moves going forward?” This is where the next step comes into play.

Ready to get started?

SEO is a data-driven service, and we will need to study the numbers first before making any decisions. I need to look at the numbers to know if your campaign is a success. With some search engines, the lag time between the completion of the work and seeing actual results can be as long as six months. We are all eager to see the results, but it takes patience and time to see success. If there is a need to have an increased search engine presence greater than SEO optimization, a pay-per-click (PPC) campaign can be created to bridge the time gap.

Ready to get started?

In conclusion, even with the best SEO strategy, sometimes things go awry. Sometimes, it is a mistake, a Google algorithm update or a missing meta tag. There is always room for improvement even when things are flawless. To sum up, the key to a successful SEO strategy is to measure and refine the results. Finally, no one can promise specific rankings in organic search results.

Ready to get started?

Are you ready to get started?

I can create a digital strategy using data-driven metrics to capture and activate your target audience. Now is the perfect time to expand your business audience.


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